It is important to us that your dealings with GB Finland Oy feel individual and safe. It is just as important that you trust the way we process your personal data. Because of this, we updated our data protection policy in accordance with the EU’s new personal data data protection regulation GDPR (General Data Protection Regulation).
In addition, we at GB Finland Oy strive for even greater transparency and tell you what opportunities you have to monitor and check your personal data.
GB Finland Oy Privacy Statement
GB Finland Oy takes care of your personal privacy. The trust of GB Finland Oy’s visitors and customers is valuable to us, and therefore we comply with this Privacy Statement, which is in accordance with the applicable data protection legislation. The privacy statement explains how GB Finland Oy collects and uses your personal data. The statement also describes your rights in relation to GB Finland Oy, as well as how you can use your rights. You can contact us directly if you have any questions regarding GB Finland Oy’s privacy or data protection policies. It is important that you familiarize yourself with the Privacy Statement and understand its content, and how you can influence the processing of your personal data.
This Privacy Statement applies to personal data collected through GB Finland Oy’s website groom.fi. The statement also applies to situations where personal data is processed in a physical store.
Who is responsible for your personal data?
GB Finland Oy / GROOM Parturit, ID number 3277732-4, Kalevankatu 56a, 00180 Helsinki, is the controller in the processing of your personal data.
What personal data does GB Finland Oy process?
Personal information you have provided to GB Finland Oy:
You may provide GB Finland Oy with information about yourself when you use the services offered by GB Finland Oy (for example, when using our appointment booking system or making purchases or visiting the groom.fi website).
- Personal and contact information, such as name, billing and delivery address, email address, mobile phone number, etc.; mixed
- Account and payment information (but not card number or CVC code) and billing information, etc.
Personal data that GB Finland Oy has collected from you:
GB Finland Oy collects personal data about you when you use our appointment system or services, for example when shopping or visiting the groom.fi website.
- Personal and contact information, such as name, billing and delivery address, email address, mobile phone number, etc.;
- Information about the products and/or services you are interested in based on your searches and clicks on the groom.fi website;
- Information about opening e-mails that GB Finland Oy has sent you and what you have clicked on in the e-mail you received from GB Finland Oy;
- Your order, purchase and click history as a customer and visitor;
- Emails and social media messages to GB Finland Oy customer service;
- Information about how you have used GB Finland Oy’s services, such as page response time, loading error, how you ended up and left the page;
- The results of customer satisfaction and market surveys (if the customer has left their email address, for example, for a lottery);
- Device information, such as IP address, language settings, device geographic information and browser settings
Personal data that GB Finland Oy has collected from a third party:
GB Finland Oy uses an advertising network, an analysis tool or third parties that help GB Finland Oy understand user activity and preferences. For example, the advertiser can give GB Finland Oy information about what happened after clicking on the ad, so that we can evaluate the effectiveness of the ads and make them more relevant to you as a customer.
GB Finland Oy processes your personal data for the following purposes in order to fulfill the contract we made with you:
- To manage your order and customer relationship, for example to provide you with information about GB Finland Oy’s services;
- To be able to send general offers and direct marketing (if you have given GB Finland Oy permission to send marketing messages)
If you make a reservation with a temporary account without registering, the system will automatically send one reminder SMS after about a month, after which your data will be removed from the system. If you do not want a reminder message, we recommend creating an account and denying marketing messages.
GB Finland Oy processes your personal data for the following purposes in order to fulfill its statutory obligations:
- To comply with the applicable legislation and to fulfill its legal obligations (for example, taking into account the requirements of the Accounting Act, the Product Liability Act and consumer law legislation and the protection of personal data in IT systems); mixed
- To prevent abuses such as fraud and identity theft
GB Finland Oy processes your personal data for the following purposes based on a comparison of interests:
- For customer and market analysis and to improve our services to you so that they are presented effectively;
- In order to process and fulfill participations in potential contests and events;
- In order to evaluate, develop and improve the company’s services, products and systems for the customer community; mixed
- To prevent misuse of the service, illegal logins and to prevent and inform about violations committed against the company
- The legitimate interest of GB Finland Oy or a third party in processing your personal data based on interest comparison is to provide a better customer or purchasing experience and to provide service in the form of various services that are relevant to you as well as personally adapted offers and communications. In addition, one interest is to keep GB Finland Oy’s services up-to-date, which is why GB Finland Oy has to analyze the use of services in order to make improvements for you as a customer. Safety is also a legitimate interest for GB Finland Oy.
Who can access your personal data?
GB Finland Oy’s office staff, service providers and contracted entrepreneur barbers with limited rights can access your personal data. With these third parties, GB Finland Oy has entered into agreements in accordance with the data protection legislation for the secure processing of data.
Service providers and export of personal data:
- Appointment system. The storage period for personal data is 3 years; personal data of inactive customers (=customers who have no appointments for the past three years, and who have no future reservations) are deleted from the appointment system 2 times a year
- Marketing tools; newsletters and announcements delivered by e-mail, as well as customer satisfaction surveys
- Payments are processed by partners. When processing payments made by GB Finland Oy’s customers, suppliers are used to ensure fast and safe payment to you
- Online shopping; in connection with the purchase, the customer either accepts or rejects the receipt of marketing messages
- Cash register system
- Feedback form
In connection with the sale, GB Finland Oy may share your information with third parties:
In the event that GB Finland Oy sells or buys operations or assets, GB Finland Oy may disclose your personal data to a potential seller or buyer of such operations or assets; mixed
If a third party acquires GB Finland Oy or a significant part of its assets, the personal data of GB Finland Oy’s customers may be shared
What will GB Finland Oy not do with your personal data?
GB Finland Oy will not sell your personal data to a third party without your consent.
Where does GB Finland Oy process your personal data?
GB Finland Oy and GB Finland Oy’s suppliers and partners generally process your personal data in the EU/EEA area. If personal data is processed outside the EU/EEA area, there is either a decision by the EU Commission that the third country in question ensures an equivalent level of protection or applicable protective measures that ensure the protection of your rights.
How long does GB Finland Oy process your personal data?
GB Finland Oy will process your personal data as long as it is necessary based on the actual purpose of the processing. This may mean as long as necessary to fulfill our contractual obligations to you and as required by statutory retention periods. When GB Finland Oy processes your data for a purpose other than our contractual commitments, for example to meet the requirements of accounting or consumer law legislation, GB Finland Oy only processes the data for as long as is necessary based on each goal. In those cases where GB Finland Oy processes your personal data on the basis of a comparison of interests, you have the right to object to the processing.
According to current legislation, GB Finland Oy has the right to keep your contact information for direct marketing purposes for a certain period of time after your purchase. GB Finland Oy can therefore store your contact information in order to send you direct marketing during the period that is in accordance with the applicable data protection legislation, marketing legislation and practice.
If/when you have expressly given your consent to receive direct marketing, GB Finland Oy will process your personal data registered for direct marketing purposes until you remove yourself from the register. You can do it by contacting GB Finland Oy’s customer service or by clicking on “Unsubscribe” in our newsletter.
GB Finland Oy’s appointment booking system stores personal data for 3 years. The personal data of inactive customers, i.e. customers who have no appointments for the past three years, and who have no future reservations, are deleted from the appointment system 2 times a year.
In any case, the purchase history will be deleted 36 months after making the purchase.
Your personal data can be stored longer than stated above to the extent that GB Finland Oy is obliged to do so based on legislation, regulations or a decision of an authority.
How does GB Finland Oy protect your personal data?
GB Finland Oy takes the technical and organizational protective measures required by law to ensure that your personal data is not changed, that it is not lost or destroyed, or that unauthorized persons do not gain access to it. Our protective measures change as technology develops and improves.
Your rights
Based on the current data protection legislation, you have the right to know what personal data GB Finland Oy is processing. You also have the right to request data correction so that incorrect personal data is corrected.
You have the right to request the deletion or restriction of your personal data and the right to object to GB Finland Oy processing your personal data.
Under certain conditions, you also have the right to receive the personal data you have provided to GB Finland Oy in a structured, commonly used and machine-readable format, as well as the right to hand over the relevant data to another personal data controller.
You also have the right at any time to object to the processing of your personal data for general and personally adapted direct marketing and customer data analysis.
All communications and measures taken by GB Finland Oy regarding your rights are free of charge. GB Finland Oy reserves the right to either charge a reasonable fee that covers the administrative costs for providing the information or to carry out the requested action, or not to fulfill the request in the case of requests that are clearly unfounded or unreasonable. GB Finland Oy’s contact information is presented in the last part of the Privacy Statement.
How does GB Finland Oy use cookies and similar technologies?
GB Finland Oy uses cookies and similar tracking technologies (“cookies”) to provide a customized and smooth online experience and to improve your experience with GB Finland Oy’s services. GB Finland Oy uses cookies on the groom.fi website and when booking an appointment at varaaheti.fi/groom. Next, we will explain how GB Finland Oy uses cookies and what choices you can make regarding cookies.
What are cookies?
Cookies are small text files consisting of letters and numbers that are sent from our web server and stored in your browser or device. GB Finland Oy uses different cookies:
- A session cookie is a temporary cookie that expires when you close your browser or device
- A persistent cookie is a cookie that remains on your computer until you delete it or it expires
- The first party cookie is set by the website you are visiting
- A third-party cookie is set by a third-party website. GB Finland Oy uses these primarily for analysis (for example Google Analytics)
- Similar technologies are technologies that store information on your browser or device in a way similar to cookies
Use of Google Analytics
As part of GB Finland Oy’s marketing, GB Finland Oy analyzes data related to the use of the groom.fi and varaaheti.fi/groom websites as well as activity on GB Finland Oy’s pages in social media. With the help of Google Analytics, we can, for example, analyze behavior in order to produce more relevant advertisements and offers and to develop GB Finland Oy’s products and services. In addition, Google Analytics helps to evaluate the use of the groom.fi and varaaheti.fi/groom websites and services related to website activity and network use.
Why does GB Finland Oy use cookies?
The cookies used by GB Finland Oy usually improve the services that GB Finland Oy offers you. Some services of GB Finland Oy need cookies to function properly, while others improve the services offered to you. GB Finland Oy uses cookies for comprehensive analytical information regarding the GB Finland Oy services you use. GB Finland Oy uses cookies to save functional settings, such as language and other information. GB Finland Oy also uses cookies that enable us to target you with relevant marketing.
Possibility to control the use of cookies
You can change the settings regarding the use and scope of cookies in your browser or device. Go to your browser or device settings for more information on how to change cookie settings. For example, you can block all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that some of GB Finland Oy’s services may not work if you block or delete cookies.
Changing the privacy statement
GB Finland Oy reserves the right to change this Privacy Policy. The terms and conditions valid at any given time are available at www.groom.fi/tietosuojapolitiikka.
GB Finland Oy’s contact information
If you have any questions regarding GB Finland Oy’s processing of your personal data or wish to exercise any of your rights related to GB Finland Oy’s processing of personal data, you can contact us according to the information presented below. If you do not want to receive emails or communications, you can contact GB Finland Oy’s customer service. You can also remove yourself from the register using the medium you used to receive the communication.
Address:
GB Finland Oy / GROOM Barbers
Kalevankatu 56a
00180 Helsinki
Email: info@groom.fi
Website: groom.fi/en/customer-service
Privacy statement updated on November 10, 2022.